Privacy Policy

Definitions

The following definitions are applicable to this Privacy Policy:

• "Account" refers to your user account created on the Website.
• "Confidentiality Incident" encompasses unauthorized access, use, loss, or transmission of a user's Personal Information, including any data enabling direct or indirect identification, as well as any breach of data protection.
• "Data Protection Officer" signifies a role within an organization responsible for ensuring compliance with prevailing data protection legislation.
• "Event Tagging" represents tags enabling the tracking of specific events carried out on our Website (e.g., purchases).
• "SweepCoins (SC, FICO or FC)" stands for the in-game currency used to enter and participate in Promotions as governed by our Rules and/or the Website's Terms and Conditions.
• "Gold Coin (GCO, TICO OR GC)" refers to the in-game currency utilized for Gold Coin Games as governed by our Rules and/or the Website's Terms and Conditions.
• "Marketing Pixels" are snippets of code that allow us to gather information about visitors and their interactions with our web pages.
• "Mobile Device Identifiers" represent unique identifiers on mobile devices used to differentiate one device from another, especially in internet-based advertising.
• "Participant" denotes a user acquiring, utilizing, or redeeming SweepCoins (SC, FICO or FC) in games.
• "Personal Information" denotes data that enables the identification or contact of an individual, encompassing, but not limited to, first and last names, addresses, email addresses, phone numbers, and any identifier facilitating direct or indirect contact.
• "Prize(s)" are SweepCoins (SC, FICO or FC) that are eligible for redemption by a Participant in accordance with our Rules and/or the Website's Terms and Conditions.
• "Service" or "Services" signifies any service accessible through our Website or mobile applications.
• "Website" refers to our website hosted at www.liveplaycasino.com.
• "User" represents an individual utilizing the Service.

Data Collection

We acquire information about Users through various methods. This includes directly identifiable information, such as:

• Your contact details, including your email address, physical mailing address, mobile phone number, and any additional phone number(s) provided.
• Personal Information like your first name, last name, date of birth, and likeness.
• Account login details, including your unique username, password, and associated account images.
• Transactional details provided by you, such as mailing address, phone number, payment and/or other information for redemption and/or verification purposes (e.g., financial institution details, credit card information, and bank account statements).
• Information is shared via live chat, email, or any other customer support method, including content of those communications, which may be in the form of text, audio, or video recording.
• Data obtained from third-party sources (e.g., Facebook) regarding your interaction with the Services.
• Location information, which is provided by devices interacting with our platform.
• Activity and device data related to your use of our Service, including content viewed/used, duration and frequency of access, source of learning about our Service, specific hardware model, device type, unique device identifiers, operating system, browser type, and IP address.
• Any documentation required to verify your eligibility for an account and payouts.

Collection of Information

Personal Information is gathered through various avenues, such as when a User accesses our Service, creates an Account, makes a purchase, responds to surveys (including those from related third parties), and interacts with any other service or feature offered by the Website and Services.

Some of this information is collected directly from you when you provide it to us. Other information is collected automatically as you navigate the Website and Services. We discuss our automatic collection of information in more detail below under Technology Usage.

We may also gather information from Users through various channels, such as telephone, video, and correspondence via email, instant messaging, physical mail, SMS, and social media platforms. Telephone and video calls may be recorded for training, quality control, and compliance purposes. Participation in such calls implies consent to the recording.

Technology Usage

As you navigate through and interaction with our Website, Services, and third-party sites linking to our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Click here for information on behavioral tracking and your opt-out rights. If you would like to opt out of behavioral tracking on this website, please email us at dataprivacy@liveplaycasino.com.

Certain tracking may be required to participate in the site and by opting out some parts of this site may then be inaccessible or not function properly.

The information we collect automatically may include Personal Information and we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our Website and Services and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our Website according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Website.

We employ diverse technologies within our Website, Services, or applications on third-party sites for this automatic data collection, including cookies, pixels, tags, and application program interfaces (APIs). For instance:

• Cookies: Small text files stored on your device, distinguishing it uniquely. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. For information about managing your privacy and security settings for cookies, see Your Rights Regarding Information.
• Similar Identifying Technologies include Marketing Pixels, Mobile Device Identifiers, and Event Tagging. At times, Mobile Device Identifiers might be shared with advertisers.
• Analytical Tools: Utilized to gather information during your visits to our Website or when using our applications or services on third-party platforms.

Utilization of Your Information

Your information is employed for purposes outlined in this Privacy Policy. Additionally, it may be accessed by other companies within our group as data processors. Information collected is retained as required by this policy or permitted by law. We might share this information with our group companies or third-party service providers, adhering to applicable law, for an enhanced user experience or additional services.

Reasons for Collection and Use of Information

We collect and utilize your information for the following purposes:

• Website Presentation: To present our Website and its contents to you.
• Identification and Verification: To identify you as a User and/or collect location information for the purpose of verifying whether you are eligible to access the Website.
• Transactions: To process transactions (including, without limitation, purchases and/or redemption requests). In the processing of payments, the information provided by you may be utilized to fulfill due diligence requirements related to anti-money laundering and payment verification. We do not disclose payment information to third-party processors except as necessary for transactional services.
• Service Provision: To provide you with the services that you request from us; to establish and maintain your Account, conduct routine security checks, and address customer service requests.
• Customer Service Enhancement: To provide optimal customer service.
• Legitimate Business Interests: When it is necessary for our legitimate business interests (or those of a third party), and your interests and fundamental rights do not override those interests. This includes enforcing our rights arising from any contracts entered into between you and us.
• Other: To fulfill any other purpose for which you provide the information or for any other purpose with your consent.

Use of Aggregated Information

We may also conduct research on our user demographics, interests, and behavior. We aggregate, anonymize, or de-identify the information collected by the Services or via other means so that the information cannot, on its own, personally identify you. We may share this aggregated and/or de-identified data with our affiliates, agents, and business partners. We may also disclose aggregated and/or de-identified user statistics and other metrics related to our Website in order to describe our products or services to current and prospective business partners and to other third parties for other lawful purposes. Aggregated information assists in comprehending our users better, ensuring a more tailored user experience.

Communication and Notices

We may contact you via email, live chat, telephone, SMS, physical mail, or social media to manage the Promotions and competitions you choose to participate in. This also includes sending important notifications concerning your purchases or any policy changes.

Compliance and Legal Obligations

The information collected is used to comply with legal and regulatory obligations, ensuring compliance with Documentation and other regulatory requirements.

Your Rights Regarding Information

We have created mechanisms to provide you with the following control over your Personal Information:

• Accessing and Correcting Your Information: You can review and change your Personal Information by logging into the Website or Services and visiting your account profile page.
• Tracking Technologies and Advertising: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. If you wish to opt out of targeted advertising, please click on here for information on behavioral tracking and your opt-out rights. If you would like to opt out of behavioral trackign on this website, please email us at dataprivacy@liveplaycasino.com.
• Promotional Offers: If you do not wish to have your contact information used to promote our own or third parties' products or services, you can opt-out by sending us an email stating your request to dataprivacy@liveplaycasino.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information provided as a result of a product purchase, product service experience or other transactions.

We do not control third parties' collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website.

Information Security Measures

Safeguarding your Personal Information is of utmost importance to us. We utilize physical, electronic, and operational protocols to secure your data, employing industry-standard practices for collection, storage, and processing. Although we consistently review and update our security protocols to meet industry standards, no system is entirely immune to unauthorized access. If you suspect your information has been compromised, notify us immediately at dataprivacy@liveplaycasino.com.

Information Categories and Usage

We collect various categories of Personal Information. The table below delineates how we collect and use such categories:

Finally, we reserve the right to disclose to third parties information about Users for marketing analysis and/or to our advertisers and advertising networks; however, any information disclosed will be in the form of aggregate data that does not describe or identify an individual user.

State Specific Privacy Rights

Residents of certain states may have additional Personal Information rights and choices. California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:

• Confirm whether we process their Personal Information.
• Access and delete certain Personal Information.
• Correct inaccuracies in their Personal Information, taking into account the information's nature processing purpose.
• Data portability.
• Opt-out of personal data processing for:
  • targeted advertising;
  • sales; or
  • profiling in furtherance of decisions that produce legal or similarly significant effects.
• Either limit (opt-out of) or require consent to process sensitive personal data.

The exact scope of these rights may vary by state. To exercise any of these rights please contact the Data Protection Officer by sending an email to dataprivacy@liveplaycasino.com, which you can access here, or by sending an email to dataprivacy@liveplaycasino.com. We will verify your identity when you request to exercise these rights. While logging into your Account might suffice, additional verification information may be requested if there are suspicions of Account compromise or if you do not have an Account. To appeal a decision regarding a consumer rights request please contact the Data Protection Officer via the customer support portal, or by sending an email to dataprivacy@liveplaycasino.com, noting in the contact request "Data Rights Appeal."

You also have the right to appoint an agent to act on your behalf. To verify authorization, your agent must provide a signed written authorization or a copy of a power of attorney.

Your choice to exercise these rights won't impact your access to or the quality of our Services.

We might sell directly identifying information such as name, telephone number, mailing address, or email address. You can opt out of the sale of Personal Information by contacting the Data Protection Officer via the customer support portal at dataprivacy@liveplaycasino.com.

Nevada residents who have purchased related to the Services may opt out of the "sale" of "Personal Information" under Nevada law. While we may share your information with third parties for offers and promotions, we do not believe this sharing constitutes a sale under Nevada law. Nevada residents can request to opt-out by contacting the Data Protection Officer at dataprivacy@liveplaycasino.com. Reasonable steps will be taken to verify your identity and the authenticity of your request.

International Users

The Website and Services are directed to U.S. consumers in the states where we provide our Services. If you are accessing from other locations, you consent to our privacy practices and the transfer of your personal information outside your home country.

Changes to the Privacy Policy

This Privacy Policy will be updated periodically to reflect legal changes and adjustments to our policies. Users will be notified of any significant changes, and when required by law, consent will be obtained. Changes become effective upon posting the updated Policy on our Website. The date of the latest update will be posted at the top of the Policy. Users are responsible for staying updated on these changes.

Contact Information

For inquiries, please reach out to our Data Protection Officer at dataprivacy@liveplaycasino.com.

Information Sharing

We may share your Personal Information with third parties in the following circumstances:

• With our subsidiaries and affiliates;
• With contractors, service providers, and other third parties we use to support our business;
• To fulfill the purpose for which you provide it;
• For any other purpose disclosed by us when you provide the information;
• With your consent;
• To comply with any court order, law, or legal process, including responding to any government or regulatory request;
• To enforce or apply our Terms and Conditions and other agreements;
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of SWPMSystem, our customers, or others;
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of SWPMSystem's assets;
• For any other purpose with your consent.

Third-Party Services

We may use third-party service providers to monitor and analyze the use of our Service. These service providers have their own privacy policies addressing how they use such information.

We may employ third-party companies and individuals due to the following reasons:

• To facilitate our Service;
• To provide the Service on our behalf;
• To perform Service-related services; or
• To assist us in analyzing how our Service is used.

We want to inform our Service users that these third parties have access to their Personal Information. The reason is to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose.

Prize Winner Announcements

If you are a prize winner, we may use your name, likeness, and limited Personal Information for promotional purposes. This may include posting such information on our Website, in newsletters, or on social media channels.

Security Measures

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

We implement appropriate technical and organizational security measures to protect the security of your personal information. We maintain physical, electronic, and procedural safeguards designed to protect Personal Information. We also restrict access to Personal Information to those employees, contractors, and agents who need that information to process it. These individuals are bound by confidentiality obligations and may be subject to discipline if they fail to meet these obligations.

Information Retention

We will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Your Rights

You have certain rights relating to your Personal Information, subject to local data protection laws. Depending on the applicable laws these rights may include:

• To access your Personal Information held by us (right to access);
• To rectify inaccurate Personal Information and ensure it is complete (right to rectification);
• To erase/delete your Personal Information to the extent permitted by other legal obligations (right to erasure; right to be forgotten);
• To restrict our processing of your Personal Information (right to restriction of processing);
• To transfer your Personal Information to another controller to the extent possible (right to data portability);
• To object to any processing of your Personal Information carried out on the basis of our legitimate interests (right to object);
• To not be subject to a decision based solely on automated processing, including profiling, which produces legal effects ("Automated Decision-Making");
• To withdraw your consent at any time for all purposes for which we rely on your consent to process your Personal Information;
• To lodge a complaint with your local data protection authority.

To exercise these rights, you may contact us as described in the "Contact Us" section below. We will process such requests in accordance with applicable laws.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Modified" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact our Data Protection Officer at:

Email: privacy@swpmsystem.com

Third-Party Services and Collection of Information

Third parties may provide materials to the Website that use cookies, web beacons, or other tracking technologies to collect your information, including information about your online activities over time and across different websites and other online services. Those third parties may use this information to provide you with interest-based advertising or other targeted content. We do not control third-party tracking technologies or how third parties use them. Your use of third-party applications or services is governed by the user terms and privacy policy of the third party that provided that application or service. This Privacy Policy does not apply to any third party's websites, services, or applications, even if they are accessible, downloadable, or otherwise distributed through the Services. Depending on how you access the Services, you may be able to download apps such as the Digital Advertising Alliance's "AppChoices" app to provide you with control regarding the collection and use of your cross-app data for tailored advertising. For more information on the advertising choice mechanisms, visit the NAI's Mobile Choices page at https://thenai.org/opt-out/mobile-opt-out/.

When you initiate a payment transaction through the Website, we may process your payments through a third-party website, including, without limitation, third-party payment processors. The third-party website may collect certain financial information from you in order to process a payment, including your name, email address, address, and other billing information.

If you decide to use, click on, access, or provide any Personal Information to a third-party website, you acknowledge that you are doing so at your own risk. Please be aware that we do not operate, control, or endorse third-party websites that may be linked to the Website or the Services, nor are we responsible for the content or privacy practices of third-party websites. We disclaim any responsibility for your Personal Information on third-party websites, and we do not make any warranties or representations that any third-party website will function without error or interruption, that defects will be corrected, or that any third-party websites or their servers are free of viruses or other problems that may harm your computer.

Information Sharing in Business Transactions

Your information may be shared in association with the sale, merger, acquisition, or similar transaction involving the company to a third party or in the transfer of substantial company assets to a third party.

Individuals Under the Age of Majority

Our Services are available to individuals who have reached the age of majority in their respective jurisdictions. We will not knowingly collect or maintain information from minors. If you suspect that a minor has provided us with Personal Information and wish for it to be deleted, contact us at dataprivacy@liveplaycasino.com.

Governing Law

This Privacy Policy shall be construed and enforced in accordance with the laws of the State of Delaware, without regard to any conflict of law provisions. Notwithstanding the foregoing, this Privacy Policy and information collection hereunder shall comply with all applicable data protection laws and regulations.

Any dispute over privacy is subject to this notice's provisions and our Terms and Conditions.